Jul 14, 2010
In FTC’s First Probiotics Case, Nestle Settles False Advertising Charges
Food giant Nestle S.A. on Wednesday settled Federal Trade Commission charges that it made deceptive claims in advertising a children’s nutritional drink. In the agency’s first-ever case involving probiotics — live, beneficial bacteria — the FTC alleged that Nestle falsely claimed that BOOST Kid Essentials prevents upper respiratory tract infections in children, protects against colds and flu by strengthening the immune system, and reduces absences from day care or school due to illness.